FAQs

What is The Creator Store?

The Creator Store is a brand-building agency that helps creators turn their influence into scalable consumer brands. We specialize in launching creator-led CPG (consumer packaged goods) products across food, beverage, wellness, beauty, and lifestyle — with a focus on growing distribution and marketing across the APAC region.

Who do you work with?

We work with top-tier digital creators — from YouTubers and TikTokers to streamers and podcasters — as well as their teams, managers, and agents. If you have an engaged audience and a big idea, we’re here to help you build a long-term brand, not just a merch line.

What types of products do you launch?

We specialise in consumer-packaged goods (CPG), including:

• Food & snacks

• Beverages (functional, energy, kids, etc.)

• Supplements & wellness products

• Personal care & lifestyle essentials

• Licensed kids products

What regions do you cover?

Our core focus is the Asia-Pacific (APAC) region — including Australia, New Zealand, Southeast Asia, and Greater China. We also help global brands looking to scale into these markets.

Do I need to have a product idea already?

Yes. We work with brands that already exist and help turn them into global powerhouses.