Everything You Need to Know About Creator-Led Brands

  • Logan Paul and KSI posing with their creator-led / creator led brand Prime

    What Is a Creator-Led Brand?

    A creator-led brand is a consumer brand built and owned by a digital creator, influencer, or celebrity. Unlike short-term collaborations, creator-led brands give creators real ownership, long-term equity, and direct connection to their fan community.

  • MrBeast posing with his creator led / creator-led brand Feastables

    Why Creator-Led Brands Win

    Fans trust and buy from creators they follow.

    Built-in communities drive immediate adoption and repeat sales.

    Authentic products reflect the creator’s identity.

    Creator brands trend fast across TikTok, YouTube, and Instagram.

  • A woman and a young boy shopping in a grocery store aisle with cereal boxes on shelves. The woman is smiling, holding a cereal box, and the boy is standing next to her with a big smile. There is a shopping cart filled with groceries in front of them.

    The Creator Store: How We Help

    Market entry & localisation

    Retail distribution (eCommerce, Coles, Woolworths, specialty stores)

    Brand building campaigns

    Long-term growth and equity creation